IPL: Start-up to $ 5.3 b in 10 years – Lessons for Sri Lanka

The find from IPL 2018 was Rasheed Khan from Afghanistan who singlehandedly took the team to the Finals The world of marketing has intrigued me not because I have spent most my life in this profession and managed powerful global brands like Dettol, but I have got the opportunity to lead categories like Ceylon Tea […]

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To Cola Brand Crashing Globally - Article by Saegis Campus Dean

We have heard the age old adage, if a brand is not in line to the trends of a customer, they will cease to exist over time. A classic example quoted in every university is Kodak. Now we see how another brand – Coca Cola – that is fondly remembered globally with good times and […]

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