Bachelor of Business Management Honors in Marketing

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Bachelor of Business Management (Honors) in Marketing Degree Programme aims to develop an indigenous strategic oriented ethical graduate, who is capable to compete innovatively in both local and internationally with social and environmental responsible sense.  This is achieved through integrated set of units, which consists of:

  • Personality Development
  • Management
  • Quantitative Methods
  • Accounting & Finance
  • Economics
  • ICT
  • Law and Auxiliary subjects
  • HRM
  • Dissertation in Marketing
  • Internship in Marketing

Department of

Management

UGC
MOE

Approved By

Career Opportunities

  • Entrepreneur
  • Marketing Manager
  • Sales/ Marketing Executive
  • Manager (Customer Relations)
  • Brand Managers
  • Marketing Analyst
  • Marketing Specialist
  • Merchandiser
  • Digital Marketing Executive/Manager
  • Public relations specialist
  • Lecturer / Academic

Duration : 4 years

Intakes : December / May

Times : Full / Part Time

Exams : Weekdays / Weekends

Entry Requirements

Three (03) ‘S’ passes in Commerce stream in one and the same sitting at the G.C.E.A/L Examination  or Three (03) ‘S’ passes in any subject stream in one and the same sitting at the G.C.E. A/L Examination with a bridging course approved by the Specified Authority minimum of 30 marks for the Common General Test at any of the three sittings.

  • Principles of Management
  • Microeconomics
  • Business Mathematics
  • Financial Accounting
  • Information and Communication Technology
  • Business Communication
  • Marketing Management
  • Macroeconomics
  • Business Statistics
  • Business Law
  • Managerial Communication
  • Organizational Behavior

  • Operations Management

  • Management Accounting

  • Social Media and Digital Marketing

  • Creativity and Innovation

  • Interpersonal Skill Development

  • Human Resource Management

  • Consumer Behavior

  • Operational Research

  • Sales and Retail Management

  • Integrated Marketing Communication

  • Interpersonal Skill Development

     

  • Logistic and Supply Chain Management
  • Service Marketing
  • Financial Management
  • Managing Information
  • Interpersonal Skill Development
  • Food and Agricultural Marketing
  • Brand Management
  • Global Marketing
  • Sustainability Marketing
  • Research Methodology and Data Analysis
  • Interpersonal Skill Development
  • Customer Relationship Management
  • Public Sector Marketing
  • Event Management
  • Strategic Management
  • Business Analytics
  • Strategic Marketing Management
  • Interpersonal Skill Development
  • Marketing Research
  • Entrepreneurship and Small Business
  • Internship in Marketing
  • Contemporary Issues In Marketing
  • Dissertation In Marketing