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In marketing, we work on a model that if we increase the Share of Voice (SOV) in the market place by increasing the marketing spend, it will have a direct link to the Share of Mind (SOM) of the target consumer group and this in turn will drive behaviour change among consumers that will lead […]

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At the recently concluded Colombo university Tourism research symposium 2017, one of the key insights shared by a World Bank speaker was that ‘you have a wonderful product but the world does not know about this’. We have heard this comment many times in the recent past and it has been the echo of the […]

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Are you a micro manager or being micro managed or are you a macro manager and being macro managed? Which is better? In the world of business and management, dealing with micromanagement is a frequently discussed and dissected topic. Most believe it’s bad. In attempting to curb micromanaging tendencies, or avoid it all together, sometimes […]

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Last Sunday when Roger Federer won the 2018 Australian Open, it sure shocked the world as all the top players were eliminated earlier in the championship 2 sets all and going into the 5th set speculation was rife whether a 37-year-old could pull it through against a six-foot-six-inch competitor almost seven years his junior. Federer […]

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strong brands can sustain shocks

The recent media highlighted the impact of communal violence on the tourism industry. The press conference earlier this week threw out a number as high as 10% whilst the actual cancellation was around 500 room nights around the Kandy vicinity was reported. Whilst the actual impact will be seen in the near future, the incidents […]

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IPL: Start-up to $ 5.3 b in 10 years – Lessons for Sri Lanka

The find from IPL 2018 was Rasheed Khan from Afghanistan who singlehandedly took the team to the Finals The world of marketing has intrigued me not because I have spent most my life in this profession and managed powerful global brands like Dettol, but I have got the opportunity to lead categories like Ceylon Tea […]

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To Cola Brand Crashing Globally - Article by Saegis Campus Dean

We have heard the age old adage, if a brand is not in line to the trends of a customer, they will cease to exist over time. A classic example quoted in every university is Kodak. Now we see how another brand – Coca Cola – that is fondly remembered globally with good times and […]

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