BSc (Hons) Marketing

BSc. (Hons) Marketing

The driving force behind modern business is marketing and this is an ideal degree programme which provides fresh insights into the latest marketing developments. The main objective of this degree programme is to provide undergraduates with knowledge, talents, skills and attitudes to be marketers who can make a real difference in the consumer and industrial market and the curriculum of the programme has been designed in a way that helps students to learn the basic concepts and practices of modern marketing in an analytical and practical way.

Year 1 Modules

  • Academic and Professional Skills for the Business Context
  • Introductory Accounting and Finance for Business
  • Economics
  • Business Information and Analysis
  • Managing People in Organisations
  • Introduction to Marketing

Year 2 Modules

  • Marketing Planning and Management
  • Marketing Research (PR)
  • Retail Management (PR)*
  • Marketing Communications
  • Employability Skills
  • Consumer Behaviour, Experience and Insights*
  • Innovation and Enterprise Management*
  • Human Resource Management*
  • Management and Leadership*

Year 3 Modules

  • Strategic Management
  • Strategic Digital and Social Media Marketing
  • Entrepreneurship in the Global Marketplace*
  • International Marketing
  • Brand Management & Communication*
  • Retail Strategy (PR)*
  • Service Management*
  • Dissertation (PR)*
  • Business Project (PR)*
*Optional Modules

Entry Requirements

  • Three (3) ‘S’ Passes or Two (2) ‘C’ Passes for any subject at the G.C.E. Advanced Level Examination.