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Department of Management

Bachelor of Business Management Honours In Marketing Degree

BBM (Hons) in Marketing Management degree intended to provide understanding related to growing marketing concepts in the world of business. Completion of this degree will lead students to possess necessary foundation knowledge regarding field of marketing and it aims to provide practical understanding in the field of marketing. In the final semester students are required to gain experience of practical marketing management scenarios by working in organizations under the supervision of the academic mentors and an appointed working manager. A record book has to be maintained by the students during the internship. Further, students are required to produce a research report based on an independent study of selected marketing related issues. A supervisor is appointed for each student.

Why follow a Bachelor of Business Management Honours In Marketing Degree?

Pursuing a Bachelor of Business Management Honours degree in Marketing offers a multitude of advantages and opportunities. This educational path equips you with a versatile skill set applicable across industries, including expertise in market research, consumer behaviour, advertising, branding, and digital marketing. It caters to the demand for marketing professionals, making it a sought-after field for organizations aiming to reach target audiences effectively. Marketing fosters creativity in developing innovative campaigns and communication strategies while providing insights into consumer preferences and behaviour. It emphasizes strong communication and data analytics skills, paving the way for careers in various domains, such as digital marketing, brand management, and market research. With opportunities for global engagement and ethical marketing practices, pursuing a marketing degree can lead to diverse career pathways and leadership roles, offering a fulfilling and impactful journey in the dynamic world of marketing. 

Entry Requirements

Three (3) Simple passes (”S”) in any stream in one and the same sitting at the GCE  (Advanced Level) Examination conducted by the Department of Examinations of Sri Lanka or equivalent qualification. 

Career Opportunities

A Bachelor of Business Management Honours in Marketing degree can open doors to a wide range of career opportunities in the field of marketing and related areas. Here are some common career paths and job opportunities for graduates with this degree: 

  • Marketing Manager 
  • Digital Marketing Specialist 
  • Advertising Manager 
  • Market Research Analyst 
  • Brand Manager 
  • Product Manager 
  • Public Relations Specialist 
  • Content Marketing Manager 
  • Social Media Manager 
  • Event Planner 
  • Sales Manager 
  • Market Analyst 
  • E-commerce Specialis
  • Email Marketing Specialist 
  • Customer Relationship Manager (CRM 
  • Consultant: 
  • Entrepreneur/Business Owner 

These are a few examples of the career opportunities available to graduates with a Bachelor of Business Management Honours degree in Marketing. The specific career path you choose will depend on your interests, strengths, and career goals. Additionally, staying updated with the latest marketing trends and technologies and obtaining relevant professional certifications can further enhance your qualifications and career prospects in the field of marketing. 


4 years



Study Mode




Programme Modules

  Semester 1

  • Principles of Management 
  • Business Mathematics and Statistics 
  • Microeconomics 
  • Information and Communication Technology
  • Business Communication – I 
  • Financial Accounting

    Semester 2

  •  Marketing Management 
  • Macroeconomics 
  • Business Statistics 
  • Business Law 
  • Managerial Communication

Semester 1

  • Organizational Behavior
  • Operations Management 
  • Management Accounting 
  • Social Media & Digital Marketing
  • Creativity & Innovation 
  • Interpersonal Skill Development

    Semester 1

  •  Human Resource Management 
  • Consumer Behavior 
  • Operational Research 
  • Sales and Retail Management 
  • Integrated Marketing Communication 
  • Interpersonal Skill Development

Semester 1

  • Logistic and Supply Chain Management 
  • Service Marketing 
  • Financial Management (Elective) 
  • Managing Information (Elective) · Interpersonal Skill Development
  • Food and Agricultural Marketing
  • Brand Management

    Semester 2

  • Global Marketing 
  • Sustainability Marketing 
  • Research Methodology & Data Analysis 
  • Interpersonal Skill Development 
  • Customer Relationship Management 
  • Public Sector Marketing (Elective) 
  • Event Management (Elective)

Semester 1

  • Strategic Management (Elective) 
  • Business Analytics (Elective)
  • Strategic Marketing Management 
  • Interpersonal Skill Development 
  • Marketing Research 
  • Entrepreneurship & Small Business

    Semester 2

  • Contemporary Issues in Marketing 
  • Internship in Marketing 
  • Dissertation in Marketing

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